Deskripsi
Menentukan segmen pasar, positioning dan differentiation merupakan hal penting dalam menemtukan keberhasilan merek sebuah perusahaan. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma
saja. Dalam training peserta diharapkan mampu membuat rencana strategis Branding, mengorganisasikan implementasi Branding, memahami umur merk dan memahami keberhasilan branding.

Tujuan
a.mampu membuat rencana strategis Branding
b.mengorganisasikan implementasi Branding
c.memahami umur merek
d.memahami aspek penting keberhasilan Branding.

Materi
1.The importance of branding
2.Develop brand objective
3.Determine brand key success factor
4.Set up branding strategy
5.Characteristics of an effective brand name
6.Steps in determining an effective brand name
7.Types of brands
8.Guidelines in creating and maintaining a strong brand
9.Brand initiation and energizing
10.Complete common brand manager responsibilities

Peserta
Supervisor, Manager, general manager, Direktur, dan siapapun yang ingin mengasah jiwa kepemimpinan yang efektif secara efisien.

Instruktur
Dr. Drs. H. Achmad Fauzan Asmara, MM

Agenda & Venue
Batch I  : 12 sd 14 Januari 2016 ; Batch II :  15 sd 17 Maret 2016 ;   Batch III :  10 sd 12 Mei 2016 ; Batch IV :  19 sd 21 Juli 2016 ; Batch V :  13 sd 15 September 2016 ; Batch VI : 08 sd 10 November 2016
Venue : Jakarta/Bandung/Jogja/Bali

Fasilitas
•Qualified instructor
•Training Module
•Training CD contains training material
•Certificate
•Stationeries: NoteBook and Ballpoint
•Jacket or waistcoat or T-Shirt
•Bag or backpackers
•Training Photo
•Training room with full AC facilities and multimedia
•lunch and 2 coffeebreak every day of training
•Airport pick up services (Jogja venue)
•Transportation during training (Jogja venue)

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