CUSTOMER BEHAVIOUR

By | June 5, 2014

CUSTOMER BEHAVIOUR

DESKRIPSI

Guna meningkatkan penjualan, perusahaan harus memperhatikan perilaku pelanggan (customer behaviour), dalam melakukan pengambilan keputusan pembelian. Hal inilah yang akan dibahasa dalam materi pelatihan ini. (bx)

MATERI KURSUS

  • Customer behaviour & strategi pemasaran
  • Dynamic segmentation & customer behaviour
  • Model  customer behaviour
  • Faktor-Faktor yang mempengaruhi customer behaviour dalam perspektif marketing mikro.
  • Proses keputusan untuk membeli dan tipe-tipe perilaku keputusan pembelian.
  • Positioning and marketing communication conducted by taking into account customer behaviour
  • Bisnis dan perilaku bisnis.

 

INSTRUKTUR

Tirtana Brachnata, SE., MM.

 

PESERTA

Semua karyawan atau supervisor di bidang pemasaran

 

METODE

Presentation, Discussion, Case Study, Evaluation Pre test & Pos Test

  • Batch 1 : 15-17 Januari 2014                 Place : JGJ/BDG/JKT/BALI/SING/MAL
  • Batch 2 : 8-10 April 2014                       Place : JGJ/BDG/JKT/BALI/SING/MAL
  • Batch 3 : 12-14 Agustus 2014                Place : JGJ/BDG/JKT/BALI/SING/MAL
  • Batch 4 : 14-16 Oktober 2014                Place : JGJ/BDG/JKT/BALI/SING/MAL

 

FASILITAS

  1. Training Module (Hard and Soft copy (USB Flash Disk))
  2. Certificate
  3. Stationeries: NoteBook and Ballpoint
  4. Souvenir (Jacket or waistcoat or T-Shirt)
  5. Bag or backpackers
  6. Training Photo
  7. Training room with full AC facilities and multimedia
  8. Once lunch and twice coffeebreak every day of training
  9. Qualified instructor
  10. Transportation for participants from hotel of participants to/from hotel of training (if minimal number of participants from one company is 4 persons)

 

REGISTRASI

Biaya kursus: Rp. 6.000.000,- per peserta (Non Residential) (JGJ)

Rp. 5.500.000,- per peserta ( Pendaftaran 3 peserta dari 1 perusahaan)

  1. FORMULIR PENDAFTARAN TRAINING
  2. Wajib diisi
  3. Jenis Pendaftaran Training
  4. PERSONAL DATA
  5. Wajib diisi
  6. Wajib diisi
  7. Wajib diisi
  8. Wajib diisi
  9. Sertakan Email yang Valid
  10. Wajib diisi
  11. PRE REGISTRATION DATA (Tidak Mengikat)
  12. Wajib diisi
  13. Pembayaran
  14. Pesan untuk Penyelenggara Training
 

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